At the AHR Expo, Las Vegas, NV, January 31, 2011 -Taco, Inc. has embraced the social media realm as ambitiously as any HVAC firm internationally. “We immediately saw the potential for outreach among installing contractors, engineers, system designers, technicians, engineers, rep, wholesalers, building owners and homeowners,” explained Director of Marketing Programs, Tim Smith.
“We now have energetic, engaging websites, Facebook, fan pages, Twitter feeds, YouTube and blog activity as new ways to communicate with key customer communities far and wide,” added Smith.
All facets of social media for professionals are actively connected to Taco’s FloPro Neighborhood, which has increased its membership more than 12 fold in the past year. “It’s teaming with activity and excitement. People are chatting back and forth routinely and, as we get suggestions and recommendations, we jump on the improvements. So, just as you’d expect with the building of a neighborhood, it’s changing and getting better each day as members offer new ideas,” said Smith.
Taco’s Neighborhood permits professionals from all over the world to keep up with other industry professionals, make friends, swap installation pictures or join one of several professional and recreational groups. It’s an easy way to communicate with people who have the same interests, whether picking the right product for an application, solving a crazy piping problem, comparing best installation practices, or just talking about life in the trenches.
Residentially, Taco’s key goal is to engage contractors in conversations with their peers about heating and cooling, green building and sustainable living, though two-way communications is opened with all audiences at these online portals:
- Facebook (TacoHVAC): www.facebook.com/TacoHVAC
- Twitter (TacoHVAC): www.twitter.com/TacoHVAC
- YouTube (TacoHVAC): www.youtube.com/TacoHVACtv
- The Neighborhood: flopro.taco-hvac.com
- Blogs: jbblog.flopro.taco-hvac.com
Among commercial audiences, Taco social media outreach includes:
- Facebook: Taco Advanced Hydronics Facebook page
- Twitter: Taco Advanced Hydronics on Twitter
- YouTube: Taco Advanced Hydronics on YouTube
- Blog: Taco Advanced Hydronics Blog
Routinely, topics include Taco’s culture of sustainability, water efficiency and conservation, energy efficiency, indoor air quality, green building innovations, advanced hydronic systems, radiant cooling and chilled beams, sustainable building design, and design tools such as REVIT.
About Taco
Taco, Inc., headquartered in Cranston, RI, is a leading manufacturer of heating and cooling equipment, systems and accessories for hydronic-based applications in residential, commercial and institutional buildings worldwide.